Project: Create a campaign that challenges the public’s preconceived view of libraries as a “thing of the past.”
Approach: The New York Public Library is a free resource open to the public. Many have content such as photography, music and movies.The Library for the Performing Arts is a space that highlights these great resources by having stacks of film and movies that are free for anyone to borrow.
Due to Covid-19 and the need for social distancing I propose a streaming site for the library that allows people to enjoy the free content the library has without having to leave their homes. The name of this campaign would be Digital Cinema and would consist of streaming services and virtual workshops related to the films played.
Deliverables consist of promotional digital posters, streaming webpage design and a promotional video.